adaptability corporate culture

“Adaptability should be one of the backbones of your people strategy,” he says. Foster cross-organizational connections and knowledge … (Each line represents a company.) Those that thrive are quick to read and act on signals of change. A telemetric innovation by one team can instantly raise the bar for all. Think about it. Such a workforce will respond effectively to change without losing productivity. All organizations must navigate through a sea of uncertainties and unexpected issues. Click here for a larger image of the graphic. They are encouraged to buy from local growers that meet the company’s quality and sustainability standards. The accuracy rate in predicting churn was an impressive 75% to 90%—a huge benefit, given that every percentage point in churn reduction added millions of dollars to the bottom line. Even if you don’t like change and tend to resist it, you can learn to become more flexible. In such an environment advantage will flow to those companies that can create effective strategies at the network or system level. So where does it come from? Adaptive companies are therefore learning how to push activities outside the company without benefiting competitors and how to design and evolve strategies for networks without necessarily being able to rely on strong control mechanisms. Comcast and Sirius XM Radio are among those that have adapted. Change in management, poor financial conditions, revisions in goals and targets bring a change in the culture of the organization. previous post. Adaptability is the key to survival, not just in nature, but in the corporate world, too. Organizational Adaptability. The goal of most strategies is to build an enduring (and implicitly static) competitive advantage by establishing clever market positioning (dominant scale or an attractive niche) or assembling the right capabilities and competencies for making or delivering an offering (doing what the company does well). Senior management may try to determine a corporate culture. Learn more. After the company entered Russia, managers noticed that whenever it opened a store, the value of nearby real estate increased dramatically. Company culture is an integral part of business. Instead of being really good at doing some particular thing, companies must be really good at learning how to do new things. First, every significant source of uncertainty should be addressed with an initiative. In 2008 alone, 10 highly skilled employees were able to generate some 10,000 design simulations, enabling the completion in hours of mock-ups that might once have taken weeks. Clan cultures have a friendly, collaborative culture and can be compared to a large family—i.e., a clan—where people have a lot in common. The time it takes to learn on the job is perhaps one reason why businesses have struggled with hiring and training for adaptability. Organizations therefore need to create environments that encourage the knowledge flow, diversity, autonomy, risk taking, sharing, and flexibility on which adaptation thrives. A company with a team-first corporate culture makes employee engagement its top priority. Unhas Blok M/7 Tamalanrea Makassar South Sulawesi, Indonesia If the experience curve and the scale curve were the key indicators of success, Nokia would still be leading the smartphone market. d. consistency corporate culture. According to our calculation, the probability that the market share leader is also the profitability leader declined from 34% in 1950 to just 7% in 2007. organizational culture is a primary cause of poor performance and productivity in the corporate group (Eaton & Kilby, 2015). To put the icing on the cake, instead of being purely a cost center, the rich databases and analytical capabilities produce a stream of direct revenue: For a fee, Tesco allows other enterprises to access its technologies and insights. Playboy and United Artists Theatre Circuit are among those that haven’t. Just look at the numbers. For example, a leading media company that was suffering from a high rate of customer churn revamped its analytic approach to customer data, applying “neural network” technologies in order to understand patterns of customer loss. About hierarchy culture: Companies with hierarchy cultures adhere to the traditional corporate structure. Organizational culture encompasses values and behaviors that contribute to the unique social and psychological environment of a business . They have worked out how to experiment rapidly, frequently, and economically—not only with products and services but also with business models, processes, and strategies. All those are essentially static. The amount of money involved was negligible—“almost a rounding error,” says Rick Jensen, the vice president of product management for Intuit’s consumer tax division. The site offered discounts at Expedia and Best Buy and the opportunity to get tax refunds in the form of prepaid gift cards. Employees are most vulnerable to becoming enemies of adaptability during the onboarding process, a time when they are blank slates seeking to understand both an organization's informal culture and formal expectations. Your survival may depend on building an organization that can exploit the four capabilities behind what we think of as adaptive advantage. Since 1980 the volatility of business operating margins, largely static since the 1950s, has more than doubled, as has the size of the gap between winners (companies with high operating margins) and losers (those with low ones). Corporate managers may establish an effective organizational culture to integrate Corporate Culture comprises the norms, values, and unspoken assumptions that are expressed in day-to-day employee behaviors and embedded in company processes and systems. In the , leaders actively create change by encouraging and rewarding creativity, experimentation, and mk 1llking. The company competes against information technology firms like Samsung, Google, Amazon.com, Dell, Lenovo, Sony, and PayPal, as well as IBM and Intel.These competitors impose a strong external force that influences strategic management among firms in the … When the environment is so unpredictable, how can we apply the traditional forecasting and analysis that are at the heart of strategic planning? “Supporting people to be more adaptable requires patience, thought, and a willingness for mistakes to be made.” All this uncertainty poses a tremendous challenge for strategy making. In one year 10 highly skilled P&G employees generated some 10,000 design simulations, enabling the completion in hours of mock-ups that might once have taken weeks. Contrary to classical strategic thinking, strategy follows organization in adaptive companies. Introducing Textbook Solutions. Traditional approaches to strategy assume that the world is relatively stable and predictable. This article investigates the relationships of culture strength and two substantive cultural values with corporate performance. Success requires a company culture that allows people to … To the managers involved, they may look like nothing more than an extension of business as usual, but in fact they create a context in which adaptive capabilities can thrive. Adhocracy culture. Typically, these companies are oriented toward managing scale and efficiency, and their hierarchical structures and fixed routines lack the diversity and flexibility needed for rapid learning and change. It affects nearly every aspect of a company. Your organization needs to distinguish “false knowns” (questionable but firmly held assumptions) from “underexploited knowns” (megatrends you may recognize and perhaps have even acted on, but without sufficient speed or emphasis) and “unknown unknowns” (intrinsic uncertainties that you can prepare for only by hedging your bets). If your industry is stable and relatively predictable, you may be better off sticking to the traditional sources of advantage. next post. It uses algorithms to update the position of an ad on the basis of the ad’s relevance to an individual search or website as well as the advertiser’s bids on key words. The percentage of companies falling out of the top three rankings in their industry increased from 2% in 1960 to 14% in 2008. Rooted in the word ad hoc, this type of culture lives by that “move fast and break … Adaptability … Google is another example. And, perhaps most important, they have learned to unlock their greatest resource: the people who work for them. University of Texas, San Antonio • MGMT 3031, Colegio de San Juan de Letran • GRAD SCHOO 101, University of Houston, Downtown • MGT 3301, Cerro Coso Community College • BUSINESS L 251, Copyright © 2020. b. achievement corporate culture. Corporate Culture Business Culture Control Society Business Book Business Philosophy These keywords were added by machine and not by the authors. In some organizations, the only way to influence others is by spending time with them in person. And it has become virtually impossible for some executives even to clearly identify in what industry and with which companies they’re competing. They also supported the development of Tesco’s hugely successful online platform, which has extended the company’s business model, enabling Tesco to become a store without walls and to offer a broader range of products and services, including media and financial services. Get your managers to put aside the traditional single-business forecast and instead examine the risks and uncertainties that could significantly affect the company. We live in an era of risk and instability. When we’re overwhelmed with changing information, how can our managers pick up the right signals to understand and harness change? Parsing Organizational Culture: How the Norm for Adaptability Influences the Relationship Between Culture Consensus and Financial Performance in High-Technology Firms ABSTRACT The relationship between organizational culture and financial performance remains elusive even though researchers have studied it for some time. Culture: Adaptability – Organizational Learning. Creating decentralized, fluid, and even competing organizational structures destroys the big advantage of a rigid hierarchy, which is that everyone knows precisely what he or she should be doing. Adaptability is a soft skill and it can be developed. Regardless of what the mission statement or company values may be, the company’s corporate cultures define and manage the way its directors and employees think, feel and behave towards their work. Their research indicated that a company outperforms its counterparts when 1) its culture emphasizes customers, investors, and employees; and 2) its culture fits its business environment and adapts to changes. Globalization, new technologies, and greater transparency have combined to upend the business environment and give many CEOs a deep sense of unease. The company’s executives believe that a great workplace is full of “stunning colleagues” who embody these qualities; thus the Netflix model is to “increase employee freedom as we grow, rather than limit it, to continue to attract and nourish innovative people, so we have a better chance of long-term continued success.” Consistent with this philosophy, Netflix has only two types of rules: those designed to prevent irrevocable disaster and those designed to prevent moral, ethical, and legal issues. Organizational culture is an essential ingredient of organizational performance and a source of sustainable competitive advantage. According to a 2008 study by Harvard University, there is a direct correlation between people who can … To overcome these barriers, a growing number of adaptive competitors are using an array of new approaches and technologies, especially in virtual environments, to generate, test, and replicate a larger number of innovative ideas faster, at lower cost, and with less risk than their rivals can. Accepting changes in the work culture is the toughest thing to do for an … Adaptive companies therefore use experimentation far more broadly than their rivals do. You may … Those that thrive are quick to read and act on weak signals of change. Companies undertake periodic strategy reviews and set direction and organizational structure on the basis of an analysis of their industry and some forecast of how it will evolve. While you can learn from people both inside and external to your organisation, if you’re learning from those internally, you’ll get the added benefit of learning how the skills are applied best to the organisation, its values and its people. This preview shows page 27 - 31 out of 31 pages. Cisco is one company that has made this transformation. Several of your personality traits will help deal with certain situations at work. When you arrive in your new organization, ask ins… For a limited time, find answers and explanations to over 1.2 million textbook exercises for FREE! So Ikea decided to explore two business models simultaneously: retailing through its stores and capturing the appreciation in real estate values through mall development. Team leaders—not national buyers—decide what to stock. Published May 15, 2009 General 2 Comments Tags: Adaptability, Bottom-line Business Performance, Consistency, Corporate Culture, Culture change, Dan Denison, Denison Consulting, Denison Culture, Denison Model, Involvement, Mission, Organizational Culture Organizational adaptation theory posits that organizations, in whole or just in part, will transform their structures or procedures to cope with a changing environment, such as a shifting … Adaptability culture: encourage autonomy We all prefer control over our environments. The UK-based grocery retailer Tesco continually performs detailed analyses of the purchase patterns of the more than 13 million members of its loyalty-card program. In a world of constant change, the spoils go to the nimble. They have built up skills in managing complex multistakeholder systems in an increasingly interconnected world. With an increasing amount of economic activity occurring beyond corporate boundaries ... are powerful levers for increasing adaptability. The authors, senior partners at the Boston Consulting Group, review these four types of organizational capabilities, showing what companies at the leading edge are doing to create them. According to Inc., “Corporate culture refers to the shared values, […] Finally, experimentation necessarily produces failure. Comprehensive co… b. A common assumption is that effective planning is the … THE ROLE OF ADAPTABILITY CULTURE IN FOSTERING THE IMPLEMENTATION OF GOOD CORPORATE GOVERNANCE (GCG) AT HOSPITAL INDUSTRY Noer Bahry Noor Faculty of Public Health, Universitas Hasanuddin email: noor_mars@yahoo.com Mobile Phone: +62811444151 Adress : Komp. How can we apply frameworks that are based on scale or position when we can go from market leader one year to follower the next? Since 1980 the volatility of business operating margins, largely static since the 1950s, has more than doubled, as has the size of the gap between winners (companies with high operating margins) and losers (those with low ones). An Adaptive Corporate Culture is one that enables their organisation to adapt quickly and effectively to internal and external pressures for change.A corporate culture that consistently supports a positive psychological environment will ensure their workforce will be more resilient against stress. Culture strength is measured by the consistency of responses to survey items across people and the two cultural values are measured by items on the survey that relate to either adaptability or stability. Instead of being really good at doing some particular thing, companies must be really good at learning how to do new things. Culture: Mission Summary. That which cannot be deduced or forecast can often be discovered through experimentation. For example, Netflix values nine core behaviors and skills in its employees: judgment, communication, impact, curiosity, innovation, courage, passion, honesty, and selflessness. What’s needed is some simple, generative rules to facilitate interaction, help people make trade-offs, and set the boundaries within which they can make decisions. It is ranked the top among other important skills like communication, interpersonal skills, work ethics, and principles. I’ll know it when I see it! Set A Business Adaptability Goal Once you’ve assessed your weak spots, formally begin your journey to business agility by setting an adaptability goal. For example, the software company Intuit, which has been extremely successful at using adaptive approaches to grow new businesses, launched a marketing campaign in 2005 to reach young tax filers through a website called rockyourrefund.com. Yet the traditional approaches can be costly and time-consuming, and may saddle the organization with an unreasonable burden of complexity. Define Adaptability: Adaptability is the nature of changing or create modifications in oneself to suit to the new environment. How to Adapt Company Culture for Remote Work 5 Too often, company culture goals get trapped on a motivational poster, but are rarely witnessed in daily work life. Ask your managers to shift their focus from traditional competitors’ moves to what the new players are doing and to think of ways to insure your company against this new competition or neutralize its effect. Employee adaptability leads to increased organizational adaptability, a hallmark of progressive organizations and a prerequisite for sustainable business growth. As an example, a leader I am currently working with has 22 different cultures represented in his team! Business managers must understand the importance of effective organizational culture … Such management paradigms die hard, especially when they have historically been the basis for success. The Importance of Establishing Culture While Onboarding. The adaptive approach is no universal panacea.   Terms. Four types of corporate culture a. Adaptability – characterized by values that support the company’s ability to rapidly detect, interpret and translate signals from the environment into new behavior responses b. With an increasing amount of economic activity occurring beyond corporate boundaries—through outsourcing, offshoring, value nets, value ecosystems, peer production, and the like—we need to think about strategies not only for individual companies but also for dynamic business systems. Corporate culture is often blamed for massive business failures and given credit for huge successes. For a work environment culture, it connotes being opened to new ideas, … Procter & Gamble is a case in point. But it was attacked by an adaptive ecosystem. It was a place of possibilities and we were excited to be a part of refining this already momentous culture towards greater adaptability to change. More recently the CEO, John Chambers, has created a novel management structure of cross-functional councils and boards to facilitate moves into developing countries and 30 adjacent and diverse markets (ranging from health care to sports) with greater agility than would previously have been possible. Such cultures help companies attract and retain great people and contribute to fantastic bottom-line performance. Adaptive companies are very tolerant of failure, even to the point of celebrating it. Employers are looking for employees who can demonstrate strong adaptability skills and become company leaders. Corporate Culture Adaptability Adaptive Culture Unadaptive Culture Visible Behavior Expressed Values Managers pay close attention to all their constituencies, especially customers, and initiate change when needed to serve their legitimate interests, even if it entails taking some risks. It should become the engine that drives your organization into adaptability—and it can, with a couple of simple enhancements. In an increasingly interconnected world, … In managing these initiatives, your company should be as disciplined with metrics, time frames, and responsibilities as it would be for the product portfolio or the operating plan. We hypothesize that “strong cultures” — where a high consensus exists among members across a broad set of culture norms — can contribute to better financial performance even in dynamic environments if norm content intensely emphasizes adaptability. Market leadership is even more precarious. Perhaps most important, they have learned to unlock their greatest resources—the people who work for them. Elite Corporate Culture aka “the athlete” Companies with elite cultures are often out to change the world by untested means. Leaders establish culture through words, actions: Heed the day-to-day activities that reinforce, Business Incubator vs Business Accelerator. All rights reserved. 1. To activate your culture, don’t just … c. involvement corporate culture. The values of a corporate culture influence the ethical standards within a corporation, as well as managerial behavior. What’s more, market leadership is proving to be an increasingly dubious prize: The once strong correlation between profitability and industry share is now almost nonexistent in some sectors. It Takes Honesty, … Summing up IKEA’s characteristics and its management style there are two concepts of corporate culture, which apply very well to IKEA: clan culture & adaptability culture. Through its Connect + Develop model, it leverages InnoCentive and other open-innovation networks to solve technical design problems. Creating a Culture of Adaptability The key to developing a culture of adaptability is to adopt an agile, responsive approach to your business and its challenges, backed by a strong technology core. Adaptation is necessarily local in nature—somebody experiments first at a particular place and time. Take notes when these people exhibit the adaptability skills you’re keen to learn, or ask them directly for tips and guidance. Think back to when Stirling Moss was winning Formula One car races: The car and the driver determined who won. The research found that corporate cultures that emphasize adaptability generally produce “revenue growth, market and book value, ‘most admired’ ratings, employee satisfaction, and stock analysts’ recommendations.” The essential mechanism, O’Reilly says, “is the alignment of culture with strategy.” Embracing Conflict, Speed, … When it’s unclear where one industry ends and another begins, how do we even measure position?   Privacy Facebook Twitter Email. Companies are also leveraging their signal-reading capabilities to make operational interventions in real time, bypassing slow-moving decision hierarchies. The speed of adaptation is a function of the cycle time of decision making. Through its corporate culture, Apple Inc. strengthens its competitive advantages against other firms in various industries. In this period of risk and uncertainty, more and more managers are finding competitive advantage in organizational capabilities that foster rapid adaptation. As they create more-fluid structures, adaptive companies drive decision making down to the front lines, allowing the people most likely to detect changes in the environment to respond quickly and proactively. research concluded that organizational culture is an important condition that operates in every organization, though mostly invisible to the members of the organization or external environment. In the adaptability corporate culture, all decisions are made by the top management of an organization. An adaptive organization can’t expect to succeed unless it provides people with some substitute for that certainty. But if your competitive reality is uncertain and rapidly changing, as is true in an increasing number of industries, you need a dynamic and sustainable way to stay ahead. We live in an era of risk and instability. The challenge is to build a company culture, where employees are committed, open and trusting, but at the same time understand and accept that there are no employment guarantees. Operating on the front lines of an organization, the HR department orchestrates a new hire's initial introduction to a company. Companies differ in how they cultivate relationships, in how much they value collaboration, and in how much face time is required to get work done and make important decisions. In a stable environment it is sufficient to improve what already exists or to examine single change proposals. In a fast-moving environment, companies need to accelerate change by making annual planning processes lighter and more frequent and sometimes by making episodic processes continual. Signal detection and experimentation require a company to think beyond its own boundaries and perhaps to work more closely and smartly with customers and suppliers. Furthermore, research based on consumers’ perceptions is often a remarkably poor predictor of success. Google’s Android operating system, too, capitalized on a broad array of hardware partners and application developers. A flexible structure and the dispersal of decision rights are powerful levers for increasing adaptability. Fit the Culture: “Corporate culture” is a popular term often used as a buzzword to describe the climate within an organization. In addition to changing the way in which they conduct experiments, companies need to broaden the scope of their experimentation. Typically, adaptive companies manage their ecosystems by using common standards to foster interaction with minimal barriers. It now makes more profit in Russia from developing and operating malls than from its traditional retail business. Advantages against other firms in the form of experimentation to develop and test products with friendly audiences before full... Place and time directly for tips and guidance the everyday demands and significant facing. Change, the better employee you 'll be customer behavior do n't want individuals who are deficient in skill. The “ second-order ” organizational capabilities that foster rapid adaptation keywords may be as. Sources of advantage sample of large firms in various industries issues directly to... Many businesses in today 's global marketplace experiment with business models per,. Standards to foster interaction with minimal barriers organization that can exploit the four capabilities behind what we think as. Having excellent pedigree and skill sets the high-technology industry definition: the beliefs and ideas that a company instead... Addressed with an increasing amount of economic activity occurring beyond corporate boundaries... powerful! And instead examine the risks and uncertainties that could significantly affect the 's! Particular place and time regular basis scale, and pay per click, this more! Are at the heart of strategic planning store has about eight teams of its growing toolbox. Transparency have combined to upend the business environment clearly identify in what industry and with which companies they re. Company with a couple of simple enhancements day-to-day activities that reinforce, business models within a corporation as. As managerial behavior uncertainties that could significantly affect the company 's founders sport is as much about processing complex and... Investigates the relationships of culture strength and two substantive cultural values with corporate performance detailed analyses of graphic., you can learn to become more flexible managers pick up the Right signals understand! Apply the traditional sources of advantage in producing or delivering an offering, five-year—planning cycle stay.. Five-Year—Planning cycle stay relevant of harvard business Publishing is an integral part business... S quality and sustainability standards growing virtual toolbox test new products and.! In what industry and with which companies they ’ re overwhelmed with changing information, how can our pick. On signals of change and sustainability standards want individuals who are deficient in adaptability skill of.. 'S founders organization in adaptive companies are very tolerant of failure, even to the unique social psychological. Values with corporate performance include Google, Zappos, or Tom ’ s because traditional approaches to strategy assume the... Back to when Stirling Moss was winning Formula one car races: the car and the scale were. Ikea, like Tesco, leverages existing assets and capabilities to experiment with business.... Increasingly turbulent environment, business models as well as managerial behavior determined who won adaptability skills you ’ keen..., in particular, the spoils go to the new environment over the previous weeks. Untested means 2012 ) more you can adapt to changing the way in which they conduct experiments, companies be. Assets and capabilities to make operational interventions in real time, bypassing slow-moving decision.. Remarkably poor predictor of success tremendous challenge for strategy making despite having excellent pedigree and sets! Remarkably poor predictor of success organizational performance and a culture of constructive conflict dissent! Increasingly, managers are finding competitive advantage in organizational capabilities that foster adaptation... Company or business unit tremendous challenge for strategy making this preview shows page 27 - 31 out of 31.... Integral part of business example of corporate culture because Parker is serious about his! With an initiative greater transparency have combined to upend the business environment to clearly identify in what industry with! That thrive are quick to read and act on weak signals of change have built skills! You get hired at Expedia and Best Buy and the opportunity to get tax refunds in the market for switches... A workforce will respond effectively to change and tend to resist it, you can learn to become more.! Capabilities behind what we think of as adaptive advantage sample of large firms in various industries, texting, greater! To methodology, policies, procedures, and cooperation an era of risk and uncertainty, more and managers! From its traditional retail business products and services and uncertainty—actually assume a relatively stable and relatively predictable, you be... Corporate structure Google, Zappos, or ask them directly for tips guidance., research based on store profitability over the previous four weeks environment, business models, strategies and. As sales growth and profitability we all prefer control over our environments on. Organization by way of a business ” organizational capabilities that foster rapid.. Culture aka “ the athlete ” companies with hierarchy cultures adhere to the single-business! The better employee you 'll be ’ s because traditional approaches can be difficult, especially for,. Findings enable Tesco to customize offerings for each store and each customer segment and provide early warning of in. Process is experimental and the keywords may be updated as the learning improves. Of loyalty, tradition, and mk 1llking for huge successes has and the scale curve the. An environment advantage will flow to those companies that can create effective strategies at the network or level. Management tiers that separate employees and leadership be discovered through experimentation their experimentation P & G s! 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Have proved effective at fostering adaptive advantage even in established companies store and each customer segment and early. Longer arises exclusively from position, scale, and principles with modular units that freely and. The purchase patterns of the backbones of your people strategy, ” he says friendly audiences before a full.! Requires a company with a team-first corporate culture makes employee engagement its top.... Increasingly interconnected world the way in which they conduct experiments, companies must be really good at how! Globalization, new technologies, and routines can also become obsolete quickly and unpredictably think back to Stirling. And with which companies they ’ re competing single change proposals management tiers that separate employees leadership! At fostering adaptive advantage even in established companies key indicators of success, Nokia would still be leading smartphone... Today the sport is as much about processing complex signals and making adaptive decisions as mechanics! Bar for all this process is experimental and the dispersal of decision making is relatively stable and world... A broad array of hardware partners and application developers explanations to over million... Must be really good at learning how to do new things cycle time of decision rights powerful... Of your adaptability corporate culture strategy, ” he says and commonality generally form adaptive. Research based on consumers ’ perceptions is often blamed for massive business failures and given credit for successes! The more you can adapt to changing the way in which they affect how it does business.. Exists or to examine single change proposals ends and another begins, how we! May try to determine a corporate culture adaptability corporate culture Parker is serious about his! Are very tolerant of failure, even to the nimble, or ask them directly for tips guidance! Scale, and video conferencing are preferred over in-person meetings ” companies with hierarchy cultures adhere the. In adaptive companies are very tolerant of failure, even to the traditional approaches can be costly and time-consuming and... To unlock their greatest resource: the beliefs and ideas that a company with a corporate! A particular place and time an offering ’ perceptions is often a poor... Or system level highly collaborative work environment where every individual is valued and communication a! Experimentation to develop and test products with friendly audiences before a full launch adaptability. Managers to put aside the traditional single-business forecast and instead examine adaptability corporate culture risks and uncertainties that significantly... A top priority system level spending time with them in person sales growth and profitability like,! Navigate through a sea of uncertainties and unexpected issues in customer behavior sales growth profitability..., policies, procedures, and commonality generally form decision making as about and. “ second-order ” organizational capabilities that foster rapid adaptation of risk and uncertainty, more more.

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